WEEK 9 for BCK27, BCK22 and BCK25
----> Please read this passage and understand all the main points in it.
Unit 9 : Marketing in the Age of Coronavirus
Author: Matt Brennan— March 23, 2020
We look
outside, and things are quiet and eerie. Companies of all sizes have sent their
employees to work from home. Some remote workers, myself included, have even
gained a junior “coworker” due to school closings. The coronavirus has ushered
in some strange times for all of us, but we can make the most of it.
What I’ve
noticed in the last few days, is that many business owners and executives seem
motivated to improve their marketing. And that’s an awesome way to work on your
business when you’re limited in other capacities. Here are some
content-specific suggestions for marketing in the age of coronavirus. Maybe you
can come out the other side with something stronger.
Some
Ideas for Marketing in the Age of Coronavirus
Perform a Content Audit – Think about your company website. This serves as the home
base for your business and provides all the key information that a customer
will see the moment that they search for you online. So, does your page content
best reflect who you are, and the services you offer? In other words, are there
products or services you provide that you don’t have page content for?
Now is the time
to address that by creating new content. You can also double-check to make sure
that your images look sharp, the links on your website are operational, and
that the current content makes sense. Read through your website with a critical
eye, and make sure that you make edits as you see fit.
Keep Blogging – This is still one of the best ways to create search engine
friendly content. I always tell my clients that it helps you to cast a wider
net. There are plenty of industry phrases that won’t come up naturally in the
content of your web pages.
For instance,
if your company manufactures medical devices, you may not write about the
health conditions they can be applied to, or the best ways to use the product.
A blog can help you educate your customers. It can help position you when
people are searching for services within your industry.
Keep blogging.
Keep producing quality content. Past all the regular reasons, the world needs
interesting content right now.
Try Something New – Now is the perfect chance to try and reach people in a new
way. If you’ve been waiting to open a new social media channel, start a
podcast, or otherwise find a new way to reach your customers, this is the time
to do it. Experiment and find your groove in new ways.
Become a Digital Connector – Just because many of us are working from home, and meeting
in person isn’t encouraged, doesn’t mean you have to be a hermit. Now is a good
time to hop on the phone, try out Google Hangouts, FaceTime, Skype, or try any
other form of digital communication.
Watch What You Say – We have to
watch our messaging in a time like this. Right before they canceled the NCAA
tournament I found a “March Fever” ad in my local newspaper. Even though it was
arguably early in the turn of events, it didn’t sound good. It’s probably time
for marketers of all stripes to retire the phrase “going viral” as a way to
talk about the most popular content.
This
Isn’t Forever
What we’re
experiencing now, it’s temporary. It may not be easy in many cases, but we’ll
come out the other end stronger. Now is the time to work on marketing in the
age of coronavirus. It’s the perfect time to strategically build your business
and focus on the strength of your connections. If you have questions or would
like to talk about what that means in your particular instance, contact me today!
Adopted
from: https://www.business2community.com/marketing/marketing-in-the-age-of-coronavirus-02294690
---> Please choose the correct answer
1
What
is the meaning of the word “eerie”?
A. An echo that is heard from a far
B. Earrings
C. Strange and frightening
D. A quiet place
2
The
phrase junior “co-worker” can be
referred as
A. The writer’s child
B. A younger worker in the writer’s organisation
C. A lower rank worker in the writer’s working
place
D. The writer’s pet
3
The
word “ushered” has the same meaning as
A. An impact
B. led
C. A person in a wedding event
D. A leader
4
What is the best way to perform a content audit in one’s website?
A.
make sure that your images look sharp.
B.
the links on your website are operational, and that the current
content makes sense.
C.
Double check and read through your website with a critical eye
D All of the above
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